Brand Profile

“She values tradition and formality, and finds natural beauty in everyday life. Noble and independent, she never loses sight of her identity no matter where she is in the world.” — This is the image of a woman embodying the ideal of YAVUU.
For women living in today’s world, it is inevitable to embrace and respect both of the opposing elements — innovation vs. tradition, global vs. local — and to demonstrate their individuality, unafraid of discord.
I express myself, dressed in the cutting-edge forms constructed with traditional materials.


Byambajav YavuutsagaanBorn in Ulaanbaatar, Mongolia.

1999 Graduated from URLAKH ERDEM Fashion Design Institute (Ulaanbaatar).
2002 Graduated from Mongol Business School, Ikh Zasag International University (Ulaanbaatar).
2003 Graduated from Bodit Japanese Language School (Ulaanbaatar).
2009 Graduated from ARC Academy Japanese Language School.
2010 Attained Japanese-Language Proficiency Test N2 Level.
2013 Graduated from Vantan Design Institute 2-year course.
2013 Participated in Asia Fashion Collection, Mercedes-Benz Fashion Week Tokyo.
2014 Graduated from Vantan Design Institute X-SEED (master class).
2014 Launched YAVUU brand.
Mar. 2014 The brand’s first trade show for A/W 2015 collection.
Dec. 2014 YAVUU S/S 2016 collection trade show.
Jan. 2015 Showcased YAVUU collection at “Chocolat Fashion Show”, the opening ceremony of Isetan Salon du Chocolat 2015.
Apr. 2015 Items from YAVUU S/S 2016 collection became available at Seibu Shibuya store, Keio Department Store Shinjuku store, Odakyu Department Store Shinjuku store and Yokohama Takashimaya.